Shared Assumptions
▾
50 = 50/50 ann/mo
85% renew → 1.25%/mo effective churn
New monthly subs — months 1–2
Monthly subs 3+ months
Per annual subscription / renewal
High early churn on brand-new monthly subs
Settled long-term monthly subscribers
Loading renewal pool from Stripe…
Green = live from Stripe ·
Brown-italic = projected (prior-year × renewal%) ·
Grey-italic = 2028 calculated (2027 pool × renewal% + 2027 new ann) ·
Faint-italic = model estimate (ann÷12) ·
S1
Book Launch — September 2027
Edit trial starts ✎ · Sep '27 🚀 = book launch · Renew Pool auto-filled from Stripe (read-only)
▾
| Trials ✎ | New Ann | New Mo | Renew Pool | Ann Churn | Mo Churn | Net | Total Subs | Mo Rev | Ann Rev | Total Rev |
|---|
S2
No Book
Edit trial starts ✎ · Renew Pool auto-filled from Stripe (read-only)
▾
| Trials ✎ | New Ann | New Mo | Renew Pool | Ann Churn | Mo Churn | Net | Total Subs | Mo Rev | Ann Rev | Total Rev |
|---|
Scenario Comparison
S1 vs S2 · subscriber count & total monthly revenue · delta = S1 minus S2
| S1 Subs | S2 Subs | Δ Subs | S1 Rev | S2 Rev | Δ Rev |
|---|
S1 Book Launch — September 2027
S2 No Book
Paid Subscriber Trajectory
End-of-month paid subs · Jan '27 – Dec '28 · both scenarios
Monthly Total Revenue
Monthly billing + annual cash events · Jan '27 – Dec '28 · both scenarios